ESAM expertise is empowering a strong partnership with Thisjoy Pty Ltd. At ESAM, we believe equipment reliability happens by choice, not by chance. It is a direct result of a successful partnership. Partners need to be nurtured, and nurturing requires extra attention. That is why, at ESAM, there is a strong emphasis on accountability, providing unparalleled technical support and constructive communication to achieve 100% reliability. This is especially true for our partner Thisjoy Pty Ltd, the Adelaide-based aquaculture business running a 24/7 operation.
With concerns about a fast-growing population and rising greenhouse gas emissions from livestock, ThisJoy Pty Ltd responds with their alternative livestock feed solution to reduce methane emissions. Such a delicate aquaculture setup requires cutting-edge technology for uninterrupted operation, but sourcing and setting up reliable equipment may not always be straightforward.
It is important for industrial equipment businesses to understand that, in a maturing market, customers are buying more than just the physical product. They often expect a high level of sales service, installation guidance and post-purchase support. This exchange can range from a simple phone enquiry to complex arrangements designed to meet customer needs throughout the product’s life. In the case of Thisjoy Pty Ltd, defining customer expectations for support and meeting them effectively were critical to the success of this relationship.
Thisjoy Pty Ltd | A sustainable partnership.
South Australia-based Thisjoy Pty Ltd produces seaweed for livestock feed, reducing livestock methane emissions and potentially increasing livestock productivity. With almost 20 years of underwater recreation experience, the company’s director, Jim Thiselton, established the business in 2020, and it has been a growing operation ever since.
The challenge.
The ultimate challenge for Thisjoy Pty Ltd, as an aquaculture operation, is maintaining 24/7 reliability, a key business driver that ESAM understands well, based on more than 35 years of industry experience. To ESAM, true reliability comes from a partnership comprising of two parts — a great product, and an unparalleled support experience.
Great product.
Every side channel blower is individually tested in Italy and again in Australia, with a 5-year warranty to ensure the longevity of the equipment whilst offering supreme performance (see specifications below).
Support experience.
From the initial customer query to installation technical guidance, and then ongoing support throughout the life of the product, ESAM is well-positioned as the perfect air technology partner, committing to providing an unrivalled customer experience.
With the multitude of setup configurations, one of ESAM’s strengths is the wealth of in-house technical knowledge that supports our local partners, especially for applications such as air solutions for livestock feed production.
Solution.
Given the proliferation of choices, the abundance of product information, and buyers’ high expectations today, businesses are often seeking more than just a sales transaction. ESAM delivers not only a reliable product but also a reliable technical support structure, especially for businesses where continuous operation is critical.
With the emergence of progressive customer service channels such as chatbots and support blogs, ESAM understands that there is no “one size fits all” approach to industrial air technology. Subsequently, our ESAM technical team provided tailored support, particularly during the installation period. Silvano Ferraro, one of our Technical & Equipment Specialists who managed the installation, ensured ESAM provided comprehensive support to Thisjoy Pty Ltd, given the complexity of such an aquaculture system setup.
Result.
The outcome was a successful aquaculture system installation, building a strong foundation for Thisjoy Pty Ltd to grow its operation. For the first two years of partnership between ESAM and ThisJoy Pty Ltd, there had been a 0.0% failure rate on the equipment supporting their 24/7 seaweed supplement operation, reinforcing ESAM’s total commitment to achieving 100% reliability.
From the customer.
“The experience with ESAM was very positive. The technical team was very knowledgeable, understood exactly what I needed for my aquaculture operation, and was able to deliver the equipment on time. But any sales team could have done that. What impressed me was the high-level quality of technical customer service support that was provided to me. That was key.
Silvano from the technical team was communicating with me on a weekly basis throughout the support period. I felt I was supplied with all the troubleshooting and technical guidance required for a successful setup. From choosing the right voltage to confirming specifications, all the technical details you are usually expected to find out yourself, they provided. Not many places do that, so I was very impressed.”
Jim Thiselton
Director, Thisjoy Pty Ltd
ESAM side channel blowers supply aeration to the ponds.
Aquaculture pond setup at Thisjoy Pty Ltd.
Key Summary.
Project Industry: Aquaculture.
Location: Adelaide, South Australia.
Customer Problem: Partnering with a supplier of side channel blowers with the capability to provide end-to-end technical guidance.
ESAM Solution: 3 x 9kW UNI JET 500, 50Hz Three Phase Electric Motor.